This Digital Marketing certificate

Today's rapidly advancing technologies are transforming the business landscape in a way that requires a shift in the marketing paradigm. From newly empowered and super-informed consumers to expanding media channels and networks, firms need to reexamine their business models and proactively seek ways to stay ahead of the competition. This 8 module program will present a new business model for digital marketing. Through case studies, interactive sessions and class exercises, participants will learn about the latest research and best practices in the industry. Topics that will be covered include social media marketing, search engine optimization, real-time research, blogging, augmented reality techniques, virtual worlds, open innovation, measurement and ROI tracking, and multichannel integration. This Digital Marketing certificate will allow you to evaluate digital marketing strategies and provide a solid grasp of the core concepts and tools of digital marketing management. It includes 8 modules that cover all aspects of Internet marketing and social media marketing. - See more at: http://www.chicagoib.com/digitalmarketing.html#sthash.qmT1CGry.dpuf